Event first
Each festival is built as a two day event in its own right: racing on the track, the car clubs, sim racing and live music off it, running into the night under lights.
About usEvent firstSanctioned by AASA
Who’s behind SHIFT Nation
SHIFT Nation is an initiative of Steve Jukes, Ben Alexander and Karl Begg. It has been created to give competitors and categories a new home, with a national calendar of events built around them. Taking an event-first approach, SHIFT Nation manages the racing and promotion of its own festivals, with the Australian Auto Sport Alliance providing sanctioning and insurance.
- Founded bySteve Jukes, Ben Alexander and Karl BeggCo-founders, competitors and car people first
- FestivalsFour in 2027SA, Victoria, Queensland and NSW, plus a race event in Victoria
- Sanctioned byAASAAustralian Auto Sport Alliance, sanctioning and insurance
- First festivalThe Bend26–27 February 2027, SA
The founders
Three co-founders with years on the grid, in category management, in the car scene and in motorsport media, building the calendar they wanted to see.
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Steve Jukes
Co-founder
Beyond his national and international business interests, Steve races at events of all levels across the country, and has been involved in category management at both state and national level.
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Ben Alexander
Co-founder
Outside of corporate life, Ben brings a lifelong love of automotive culture, from car meets to professional motorsport, and will help shape SHIFT Nation’s fan experience and off-track activity.
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Karl Begg
Co-founder
Karl is Managing Director of New Speed, the motorsport and automotive media group behind Speedcafe and Torquecafe, and brings media, digital and technology experience to SHIFT Nation.
How it runs
SHIFT Nation hosts its own festivals and manages the racing and the promotion itself, so the people putting the event on are the people answering for it.
Four programs, one banner
SHIFT Race, SHIFT Attack, SHIFT Drift and SHIFT Roll, each run by established operators, on a national calendar categories and clubs can build a season around.
Affordable and accessible
Formats for competitors at every level, from sanctioned circuit racing to running your own car in time attack or roll racing, and a festival built for fans and families off the track.
Sanctioned and insured
The Australian Auto Sport Alliance provides sanctioning and insurance for every SHIFT Nation event, so the racing is run to a national standard.
Get first word on 2027 tickets and membership.